Are You Missing Out On The Best Sales & Leads Opportunities?
You may be stymied with your current internet marketing efforts and wondering where are the results. You have your website up, but no one is calling or buying from you. Did you know that 92% of searchers never go beyond page 1 of Google? Where are you ranking for your keyphrases? At the same time, you may be tempted or are already using traditional marketing.
Traditional advertising or outbound marketing doesn't work anymore for a very simple reason: there's too much of it. Too many companies bombard consumers trying to sell them something. There's so much marketing and advertising clutter and noise today that the latest studies show “we've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today.”
Today, technology provides consumers with every manner of ad avoidance like PVRs, cable, satellite radio, downloadable handheld devices, tablets streaming music and videos. At the same time, consumers are now able to consume their preferred content without ad interruption, which is why they like it even less if you actually manage to break through and interrupt what they are doing.
That's why today it so important to get in front of people when they are ready and want to engage with you. Known as inbound marketing, this is where search / SEO, social, email and all the other tools of online marketing come into play. There is a huge opportunity online if done properly whether you are a local business or Fortune 500. In fact, 40% of searches are local searches.
Review the latest marketing and conversion stats by channel below and see the evidence. The chart also shows traditional advertising is dead. At the same time, see how online marketing is providing solid returns - with conversion being the key. Then contact us today to get your digital marketing strategy working for you.
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