• Keyword Research

Achieve Online Success With The Right Keywords

A key component of successful Internet marketing is keyword analysis research.

One of the biggest mistakes the vast majority of web businesses make when going online is not knowing what keywords the site targets. It is the number one reason why most web based businesses fail. It’s why you’re not maximizing revenues and why your site fails to appear in search engine results. Plain and simple, if you don’t target the RIGHT keyphrases, you WILL NOT get the results that you desire.

Finding What Your Customers Want

Over 80% of web customers use a search engine to find what they are looking for. At the heart of an Internet search, surfers use keywords and phrases that encapsulate the problem, product or service they are seeking. Keywords and keyphrases are those words that your potential visitors are typing into Google, Yahoo, MSN and the other search engines to find what they are looking for online.

Not knowing how your target audience is searching is why your competitor is at the top of Google results and you’re not. There are probably hundreds of keywords and keyphrases your potential visitors are using right now to find the type of products and service you’re offering. If you don’t know how your target audience is searching online, how can you expect to get to the top of search engine results and attract them to your website?

Even if you are at the top of search engine results, you may still not be getting the results you want. Maybe you’re in the search results but you’re not drawing the right traffic – qualified traffic to your site. That is the difference to your online success and failure.

Success Story: Shirt Melon

shirtmelon.ca. Shirt Melon has cool, funky print on demand tshirts, sellling to consumers online. The challenge was getting the right buyers and searchers to the site instead who were looking for unique printed tshirts.

What They Needed
A keyword strategy that would allow them to target segments of the tshirt search crown instead of being in the noise of general search terms.

What We Did
Refined their keyword strategy to target segments genres and classes of tshits, such as comedy, ironic, etc…

Results
Immediately saw a boost in traffic and more qualified searchers coming to a specific category rather than arriving on the home page and bouncing out.

Client Feedback
“I was finally able to understand that it was better to target specific groups of keywords and tshirt styles and genres to get more and better results.

Read More Testimonials…

Keyword Research & Analysis Finds The Target Audience!

Are you taking FULL advantage of ALL the right keywords and keyphrases to drive qualified traffic to your site? Even if you have done extensive research or had a professional do it for you, do you have any idea what the research means?

To make the most of your online presence and to help you zero in on your target market, Netsurf can help you:

+ Identify exactly “What” keyphrases people are using every day to find the kind of products and services that you are offering.
+ Evaluate and determine “How” people enter these searches in the search engines each and every day, which essentially shows you the demand in your market.
+ You will know exactly how many websites are competing for those keyword phrases, which shows you how much competition you have.
+ Learn how to pick the right words, in the right places, for the right market.
+ Discover different ways that people may be looking for what you have to offer that you haven’t even thought of before.
+ Understand your target market’s behavior and patterns on the Internet.
+ Learn which keyphrases to target for SEO and which keyphrases to target for PPC.
+ Use your Keyword Analysis to optimize your efforts with SEO, keyword bidding, content development, competitive positioning, advertising copy and copywriting.

Contact us today to tap into the power of your customers’ intentions with keyword research!

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